Iziqondiso Zophawu Lokuhweba

I-Airbnb izizwa inesibopho esijulile sokusiza uMphakathi wayo, okuhlanganisa Ababungazi, izivakashi, ophathina, nabanye abasebenzisa noma abahlangabezana nenkundla namasevisi ethu. Enye indlela esisiza ngayo uMphakathi wethu ukuvikela izimpawu zethu zokuhweba nebhrendi. Asifuni uMphakathi wethu noma omunye umuntu adideke ngokuthi okuthile kugunyazwe, kulawulwa, noma kumenenjwa yithi. Lezi Ziqondiso zenzelwe ukuvikela ibhrendi yethu nokukusiza ukhulume nge-Airbnb ngendlela efanele.

Lezi Ziqondiso ziyingxenye yeMigomo Yesevisi yethu. Ngokusebenzisa noma yimaphi amasevisi e-Airbnb, uyavumelana nale Mihlahlandlela, Imigomo Yesevisi yethu, nezinye izinqubomgomo zethu.

1. Izimpawu zokuhweba ze-Airbnb

Izimpawu zokuhweba ze-Airbnb zihlanganisa igama le-Airbnb, ilogo ye-Airbnb, ilogo ye-Bélo, ibheji loMbungazi ovelele, ne-Aircover, kanye nawo wonke amagama, iziqubulo, ama-ayikhoni, amalogo, imidwebo, amadizayini, nezinye izinkomba ezibhekisela ku-Airbnb noma amasevisi noma imikhiqizo yayo. Sifake umzamo omkhulu ekuqinisekiseni ukuthi konke esikunikeza kona kusezingeni eliphezulu, futhi ibhrendi yethu imelela leyo mizamo. Yingakho sivikela amabhrendi ethu kakhulu ngokubhalisa izimpawu zethu zokuhweba nendlela esihweba ngayo e-US nasemhlabeni jikelele. Akufanele usebenzise ilogo ye-Airbnb, ilogo ye-Bélo, nanoma iziphi izimpawu zokuhweba ze-Airbnb noma ama-ayikhoni ngaphandle uma unemvume ebhaliwe evela ku-Airbnb.

2. Ukusebenzisa igama le-Airbnb

Nakuba ungeke ukwazi ukusebenzisa noma yiziphi izimpawu zokuhweba ze-Airbnb ngaphandle kwemvume, ungakhuluma nge-Airbnb noma usebenzise igama le-Airbnb ukuze uchaze lokho okunikezayo. Uma kunguwe, sicela ukhumbule ukunamathela eziqondisweni ezilandelayo:

Kugcine kunembile futhi kucacile

Ongakwenza

• Ungase ubhale okuthi “Airbnb” kuphela ngendlela echaza ngokwethembeka nangokunembile ubudlelwano bakho ne-Airbnb noma lokho okufakile
• Sebenzisa igama elithi “Airbnb” embhalweni osemzimbeni kuphela (hhayi, ngokwesibonelo, ezihlokweni) ngosayizi, uhlobo, umbala, nesitayela esifana nawo wonke umbhalo osemzimbeni

Okungafanele ukwenze

• Ungabhali igama elithi “Airbnb” ngendlela ebonisa ukusebenzelana, ukuxhaswa, noma ukutuswa.
• Ungasebenzisi igama elithi “Airbnb” ngaphezu kokudingekile ukuze uchaze ubudlelwano bakho ne-Airbnb kulokho okufakayo. Uma inkulumo noma umusho unencazelo efanayo ngaphandle kwegama elithi “Airbnb,” ukhiphe.

Izibonelo

Gwema ukudideka

Ongakwenza

• Yamukela futhi usebenzise igama, i-logo, kanye nomazisi webhrendi, okuhlanganisa umbala nefonti ehlukile ezimpawini zokuhweba nezici zebhrendi ye-Airbnb

Okungafanele ukwenze

• Ungasebenzisi ilogo ye-Bélo ikunoma yiluphi uhlobo, okuhlanganisa lapho ihlukanisiwe noma ihlangene nanoma yiliphi igama lebhizinisi, uphawu lokuhweba, igama le-akhawunti yezinkundla zokuxhumana, noma igama elijwayelekile
• Ungasebenzisi amagama athi “Airbnb,” “Air,” “bnb,” noma amagama afanayo, egameni lewebhusayithi yakho, igama lebhizinisi, igama lomkhiqizo, izimpawu zokuhweba, ukubhaliswa kwedomeyini, ama-handle ezinkundla zokuxhumana, izimpahla zebhrendi, njll.
• Ungafaki umbala we-Airbnb ohlukile we-Rausch ugqame ezintweni ozifakayo, okubandakanya ezimpawini zakho zokuhweba, ama-logo, amadizayini, noma ezinye izinto zebhrendi

Izibonelo

Okwezinkampane ezimenenja izindlu

Uma ufuna ukukhangisa ngenkampane yakho yokumenenja ukuqasha kwesikhashana, lezi ziqondiso ezingenhla zisebenza nakuwe. Sicela ukhumbule futhi ukuthi ungazibizi ngokuthi “uyiNkampane Emenenjayo Ye-Airbnb,” noma uthi “unobudlelwano obukhethekile” ne-Airbnb okungase kudide abasebenzisi bakholelwe ukuthi ubambisene ne-Airbnb. Ungase usho ukuthi umenenja noma usevisa amakhaya afakwe ku-Airbnb, kodwa i-Airbnb akufanele igqame kuwebhusayithi yakho noma kwezinye izinto zokukhangisa.

Uma unewebhusayithi, kumelwe ufake amazwi okuziqhathulula kuwebhusayithi yakho ngale ndlela elandelayo, “[igama lenkampane yakho] yinkampane ezimele futhi ayixhaswa noma ayihlobene ne-Airbnb noma labo ababambisene nayo.” Uma une-calculator yeholo, ifomu lokuxhumana, nanoma yini enye eqongelela idatha yomsebenzisi kuwebhusayithi yakho, sicela ubonise amazwi okuziqhathulula ngokugqamile ngaphansi kwenkinobho ye-CTA.

Okophathina

Ophathina kumelwe babe nemvume ebhaliwe yokusebenzisa izimpawu zethu zokuhweba. Uma unemvume yokusebenzisa izimpawu zethu zokuhweba, kuyadingeka ukuba uhambisane neziqondiso zakamuva zebhrendi ozinikezwe umuntu oxhumana naye we-Airbnb ongaphendula noma imiphi imibuzo mayelana nalezi ziqondiso noma ezinye ezinezelwe.