Isitolo Sezipho
Collective Memory
Abantu bendawo abangu-4 bayatusa,
Indawo
12 Nhà Chung
Hà Nội
Amacebiso avela kubantu bendawo
Collective Memory (noun): the memory of a group of people, passed from one generation to the next. In our understanding, collective memory is far from an intangible thing. It is touchable. Visible. Usable. Edible. Smell-able. Collectable and Memorable. The concept comes from a collective cultural mindset that values local identity over global homogenization, originality over cliche, and quality over quantity. Founded by a Vietnamese duo of travel writer and photographer, the concept for Collective Memory emerged from a shared enthusiasm for Vietnamese culture.
Collective Memory (noun): the memory of a group of people, passed from one generation to the next. In our understanding, collective memory is far from an intangible thing. It is touchable. Visible. Usable. Edible. Smell-able. Collectable and Memorable. The concept comes from a collective cultural…