Iziqondiso Zophawu Lokuhweba

I-Airbnb izizwa inesibopho esijulile sokusiza umphakathi wayo, okuhlanganisa aBabungazi, izivakashi, ophathina, nabanye abasebenzisa noma abahlangabezana nenkundla namasevisi ethu. Enye indlela esisiza ngayo umphakathi wethu ukuvikela izimpawu zethu zokuhweba nebhrendi. Asifuni umphakathi wethu noma omunye umuntu adideke ngokuthi okuthile kusekelwa, kulawulwa, kumenenjwa noma kugunyazwe yithi. Lezi Ziqondiso zenzelwe ukuvikela ibhrendi yethu nokukusiza ukhulume ngendlela efanele nge-Airbnb.

Lezi Ziqondiso ziyingxenye yeMigomo Yesevisi. Ngokusebenzisa noma yimaphi amasevisi e-Airbnb, uyavumelana nale Mihlahlandlela, Imigomo Yesevisi yethu, nezinye izinqubomgomo zethu.

1. Izimpawu Zokuhweba Ze-Airbnb

Izimpawu zokuhweba ze-Airbnb zihlanganisa igama le-Airbnb, ilogo ye-Airbnb, ilogo ye-Bélo, ibheji loMbungazi ovelele, ne-Aircover, kanye nawo wonke amagama, iziqubulo, ama-ayikhoni, amalogo, imidwebo, amadizayini, nezinye izinkomba ezibhekisela ku-Airbnb, izinhlangano ezibambisene nayo, noma amasevisi noma imikhiqizo yayo. Sifake umzamo omkhulu ekuqinisekiseni ukuthi konke esikunikeza kona kusezingeni eliphezulu, futhi amabhrendi ethu amelela leyo mizamo. Yingakho sivikela amabhrendi ethu ngezinga elikhulu ngokubhalisa izimpawu zethu zokuhweba nendlela esihweba ngayo e-US nasemhlabeni jikelele.

AKUFANELE usebenzise ilogo ye-Airbnb, ilogo ye-Bélo nanoma iziphi izimpawu zokuhweba, amalogo, noma ama-ayikhoni we-Airbnb ngaphandle uma unemvume ebhaliwe evela ebhizinisini elifanele noma amaqembu ezomthetho we-Airbnb, Inc. Okuwukuphela kwesizathu sokuthola imvume ukusetshenziswa okunomkhawulo kwelithi “Airbnb” okuchazwe ngokuningiliziwe eNgxenyeni 2 ngezansi.

Gwema ukubangela ukudideka ngeZimpawu Zokuhweba ze-Airbnb

Ongakwenza

• Yamukela futhi usebenzise igama, ilogo, kanye nomazisi webhrendi, okuhlanganisa umbala, ifonti noma uhlobo, oluhlukile ezimpawini zokuhweba nezici zebhrendi ye-Airbnb.

OKUNGAMELWE ukwenze

• Ungasebenzisi ilogo ye-Bélo ikunoma yiluphi uhlobo, okuhlanganisa lapho ihlukanisiwe noma ihlangene nanoma yiliphi igama lebhizinisi, uphawu lokuhweba, igama le-akhawunti yezinkundla zokuxhumana, noma igama elijwayelekile.
• Ungasebenzisi amagama athi “Airbnb,” “Air,” “bnb,” “b&b” noma amagama afanayo, egameni lewebhusayithi yakho, igama lebhizinisi, igama lomkhiqizo, uphawu lokuhweba, ukubhaliswa kwedomeyini, igama lasezinkundleni zokuxhumana, impahla yebhrendi, njll.
• Ungafaki umbala osophawini lwe-Rausch ye-Airbnb ugqame ezintweni ozifakayo, kuhlanganise nasezimpawini zakho zokuhweba, amalogo, amadizayini, noma ezinye izinto zebhrendi.
• Ungasebenzisi igama elithi “Airbnb” njengelimelela ukuthi “ukuqasha kwesikhashana” noma amagama afanayo.

Izibonelo

2. Ukusebenzisa igama lethu, elithi “Airbnb”

Ungakhuluma nge-Airbnb (inkampani) noma usebenzise elithi “Airbnb” ukuze uchaze ngokunembile lokho okunikezayo. Uma kunguwe, sicela uhlale unamathela eziqondisweni ezilandelayo:

Kugcine kuyiqiniso, kunembile, futhi kucacile

Ongakweza

• Ungalibhala elithi “Airbnb”, kodwa kuphela ngendlela echaza ngokwethembeka nangokunembile ubudlelwano bakho nenkampane i-Airbnb kanye/noma imikhiqizo evela noma egunyazwe yi-Airbnb, njengokuthi “Umbungazi we-Airbnb,” “indlu ye-Airbnb,” “i-app ye-Airbnb,” nokunye.
• Sebenzisa igama elithi “Airbnb” embhalweni osemzimbeni kuphela (hhayi, ngokwesibonelo, ezihlokweni) ngosayizi, uhlobo, umbala, nesitayela esifana nawo wonke umbhalo osemzimbeni.

OKUNGAMELWE ukwenze

• Ungalisebenzisi igama elithi “Airbnb” ngendlela ebonisa ukusebenzelana, ukuxhaswa, noma ukusekelwa, okuhlanganisa njengengxenye yegama lebhizinisi lakho kanye/noma njengegama lebhrendi (isb. “Ukumenenja Indlu Ye-Airbnb”).
• Ungasebenzisi igama elithi “Airbnb” ngaphezu kokudingekile ukuze uchaze ubudlelwano bakho ne-Airbnb. Uma inkulumo noma umusho unencazelo efanayo ngaphandle kwegama elithi “Airbnb,” likhiphe.
• Ungalokothi usebenzise elithi “Airbnb” ukuze uchaze indawo eqashisayo yesikhashana, indawo yokuhlala yesikhashana, noma ukumenenja indawo eqashisayo.

Lisebenzise ngokunembile

Ongakweza

• Libhale kanje “Airbnb” — igama elilodwa, usonhlamvukazi “A.” Akuyona “i-AirBNB,” “i-AirBnB” noma “i-AirBnb,” futhi akufanele neze ihlukaniswe kanje, “i-Air BNB” noma “i-Air B&B.”

OKUNGAMELWE ukwenze

• Ungashintshi, unezele noma ukhiphe noma yini kokuthi “Airbnb” — okuthi “Abb,” “Airbnb-ish,” “Airbnb-er” akwamukelekile.
• Ungasebenzisi elithi “Airbnb” njengesenzo.
• Futhi, ngoba siyakugcizelela lokhu — ungalokothi usebenzise igama elithi “Airbnb” ukuze uchaze ukuqasha kwesikhashana, indawo yokuhlala yesikhashana, noma nje ukumenenja indawo eqashisayo.

Izibonelo

Okwezinkampane Ezimenenja Izindlu

Uma ufuna ukukhangisa ngenkampane yakho yokumenenja ukuqasha kwesikhashana, lezi ziqondiso ezingenhla zisebenza nakuwe. Sicela ukhumbule futhi ukuthi ungazibizi ngokuthi “uyiNkampane Emenenjayo Ye-Airbnb,” noma uthi “unobudlelwano obukhethekile” ne-Airbnb okungase kudide abasebenzisi bakholelwe ukuthi ubambisene ne-Airbnb. Ungase usho ukuthi umenenja noma usevisa amakhaya afakwe ku-Airbnb, kodwa i-Airbnb akufanele igqame kuwebhusayithi yakho noma kwezinye izinto zokukhangisa.

Uma unewebhusayithi, kufanele ufake amazwi okuziqhathulula agqamile kuwebhusayithi yakho ngale ndlela, “[igama lenkampani yakho] iyinkampane ezimele futhi ayixhaswa noma ayihlobene ne-Airbnb, Inc. noma izinhlangano ezibambisene nayo”. Uma une-calculator yeholo, ifomu lokuxhumana, nanoma yini enye eqongelela idatha yomsebenzisi kuwebhusayithi yakho, sicela ubonise amazwi okuziqhathulula ngokugqamile ngaphansi kwenkinobho ye-CTA.

Okophathina

Ophathina kumelwe babe nemvume ebhaliwe yokusebenzisa izimpawu zethu zokuhweba. Uma unemvume yokusebenzisa izimpawu zethu zokuhweba, kuyadingeka ukuba uhambisane neziqondiso zakamuva zebhrendi ozinikezwe umuntu oxhumana naye we-Airbnb ongaphendula noma imiphi imibuzo mayelana nalezi ziqondiso noma ezinye ezinezelwe.